One Surprisingly Simple Phrase for Improving Amusement Businesses’ Local SEO
Picture it: You’re a traveller in a new city, and you just finished breakfast at your hotel. You’re a local couple looking for something new, ready to seize your Saturday. You’re a parent with a family who’s looking for fun, and you never know how to please everyone. 86% of consumers rely on the [...]
Selling Without a Sales Pitch: Content Marketing for Amusement Businesses
Sometimes the past is referred to as “simpler times” – and at least when it comes to advertising, selling used to be a lot more straightforward. Take a look at this quaint, catchy, and delightfully East-Coast amusement commercial from 1975: Shots of the park, an address plastered across the screen, an earworm [...]
Reputation Management
You need to know how to make your brand’s presence on platforms like Google Maps, Facebook, Yelp, and Trip Advisor not only fertile ground for customers to make purchasing decisions – but also able to fend off negative comments/reviews before they can chew away at your reputation. The old adage is “Reputations are built by [...]
Planning Your Digital Marketing for 2019
If Digital Marketing isn’t a priority in your budget yet, it’s time to make a change. Actually, the time to make a change was a few years ago – but all is not lost if your marketing strategy is a few steps behind the cutting edge. In 2018, the average company was expected to [...]
What is SnapChat and How Can I Use It To Market My Park?
Chances are, you’ve heard of Snapchat. It’s also likely that Snapchat isn’t a platform you use yourself, meaning you might not know how your brand could benefit from having an account. Here we’re going to go over the basics of Snapchat and why you should include it in your marketing strategy. Snapchat Basics Let’s [...]
Your Target Audience is Changing and So Should Your Marketing
For decades, your primary way of marketing to your customers was through print, radio, and television ads. Your options were fairly simple and straightforward, and you were effective at reaching the right people. Then technology changed everything. Your offline advertising didn’t work as well. Confusion and endless questions about the best way to reach [...]
Increase Online Ticket Sales Through Site Recovery
Each day potential guests visit your website to gather purchasing information. Some are looking for a single day, others looking for a corporate event. While many of your web visitors will end up buying online or at the gate, a great deal of web visitors never become guests. Why is that? There are many [...]
IP Targeted Marketing: A New Focus
Advertise directly to devices and homes of your in-person visitors A technology called IP targeting lets you market directly to the physical visitors of your event or location. In this article, we’ll look at how the amusement/entertainment industry can use this technology and we’ll explain how it works. Scenario #1: Focused web [...]
3 Tips to Help You Find New Customers Through Online Search
Being found in search results is often an ambiguous goal for most businesses. It’s one of those things that you know you want to do well with, but you have no idea when you are really successful. It starts with knowing how your prospective clients find you online. First understand that if someone knows the [...]
#Trending: Virtual and Augmented Reality
Virtual and augmented reality still may be in their infancy, but you heard it here first! Keep these realities in mind when planning for the future!
Social Media – a true marketing channel
Social media is a channel that you just can’t afford to ignore when it comes to marketing. You may be disagreeing with us at this point but hear us out.
Four Things to Know: Email Marketing
Email marketing has been around for seemingly an eternity — is there really much more to explore? Have new forms of communication like social media taken over? It may surprise you, but email marketing is still number one when it comes to effectively reaching your most loyal guests. Email use is set to reach [...]
E-Commerce – An Infographic
When you hear the word e-commerce you may think of giants such as Amazon or eBay. You may think of buying things such as clothes or technology online but have you thought about implementing e-commerce on your website? Your revenue will increase! Don’t believe us? Read our case study on Mulligan’s Fun Center in [...]
5 Retention Practices You Should Implement This Year
Do you have a strong customer retention rate that translates well with your revenue? If not, it may be time to take a look at some of these proven practices to help bring back more familiar faces through your gates.
Why optimizing images on your website is critical and why your visitors agree
We are constantly asked questions about using images the right way on websites. What is image optimization, and why should I care? Image optimization is the process of compressing and reducing the image quality and file size. Right now you’re asking yourself why you’d want to reduce image quality? Mobile users. That’s why. With less [...]
Why It Might Be Time You Joined Pinterest
Do you know what can happen when you combine two of the hottest marketing trends out there? Pinterest, one of the fastest growing social media apps right now has now added promoted video content to their advertising offerings.
My Niece is Always Online, That’s Why She Runs My Social Marketing
Although I believe there is a level of maturity finally catching up with business owners in terms of the internet, there are still some crazy thoughts out there. One I still here surprisingly often is that some pre-teen, relative of the business owner or manager is doing most of the social media posting for the [...]
It’s Hard to Compare Apples-to-Apples When You Don’t Know What An Apple Should Be
How much does a new website cost? This is a question I am presented with from existing and prospective clients almost on a daily basis. What is frustrating about this is not that the client is asking the question – it’s just that the answer is really insignificant. If a client says, “I only have [...]
6 Ways Your Fun Center is Using Social Media Wrong
Social media is definitely one of the biggest channels that companies use to drive traffic! There’s a distinct difference between having a social media account because it’s the norm and having social media and using it to your full potential. A lot of the time fun centers and amusement parks have social media but aren’t using it to its full strength.
Say “Cheese”: Photographing Your Park or Attraction
A great picture is a powerful way to tell a story and portray an emotion. Having a portfolio of strong images can be the most important tool in your marketing toolbox and yet the majority of amusement parks and attractions are astoundingly bereft of quality images. To resolve this issue, it only takes a bit [...]
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