Marketing for the Amusement and Attractions Industry2018-01-31T14:52:49-05:00

Why “Guest-Generated Content” Should be Mentioned in Every Amusement Marketing Meeting

By |December 3rd, 2018|Categories: Content Marketing|

If you’re in the Amusement Industry, you see it every day. Guests stop by the snack counter, snapping a pic before they take their first bite. They pose by your mascot, they stream themselves waiting in line, and they capture a majestic angle of your star attraction on a particularly beautiful sunlit day. Content [...]

Reputation Management

By |October 17th, 2018|Categories: Branding, Content Marketing|

You need to know how to make your brand’s presence on platforms like Google Maps, Facebook, Yelp, and Trip Advisor not only fertile ground for customers to make purchasing decisions – but also able to fend off negative comments/reviews before they can chew away at your reputation. The old adage is “Reputations are built by [...]

Your Target Audience is Changing and So Should Your Marketing

By |June 28th, 2018|Categories: Content Marketing|

For decades, your primary way of marketing to your customers was through print, radio, and television ads. Your options were fairly simple and straightforward, and you were effective at reaching the right people. Then technology changed everything. Your offline advertising didn’t work as well. Confusion and endless questions about the best way to reach [...]

Increase Online Ticket Sales Through Site Recovery

By |January 9th, 2018|Categories: Ecommerce|

Each day potential guests visit your website to gather purchasing information. Some are looking for a single day, others looking for a corporate event. While many of your web visitors will end up buying online or at the gate, a great deal of web visitors never become guests. Why is that? There are many [...]

IP Targeted Marketing: A New Focus

By |September 27th, 2017|Categories: Display Advertising|Tags: , |

Advertise directly to devices and homes of your in-person visitors A technology called IP targeting lets you market directly to the physical visitors of your event or location. In this article, we’ll look at how the amusement/entertainment industry can use this technology and we’ll explain how it works. Scenario #1: Focused web [...]

3 Tips to Help You Find New Customers Through Online Search

By |July 1st, 2017|Categories: Analytics, SEO, Social Media|Tags: , , |

Being found in search results is often an ambiguous goal for most businesses. It’s one of those things that you know you want to do well with, but you have no idea when you are really successful. It starts with knowing how your prospective clients find you online. First understand that if someone knows the [...]

Four Things to Know: Email Marketing

By |February 21st, 2017|Categories: Content Marketing, Email Marketing|

Email marketing has been around for seemingly an eternity — is there really much more to explore? Have new forms of communication like social media taken over? It may surprise you, but email marketing is still number one when it comes to effectively reaching your most loyal guests. Email use is set to reach [...]

E-Commerce – An Infographic

By |January 27th, 2017|Categories: Content Marketing, Web Best Practices|

When you hear the word e-commerce you may think of giants such as Amazon or eBay. You may think of buying things such as clothes or technology online but have you thought about implementing e-commerce on your website? Your revenue will increase! Don’t believe us? Read our case study on Mulligan’s Fun Center in [...]

Why optimizing images on your website is critical and why your visitors agree

By |October 24th, 2016|Categories: Image Optimization, Web Best Practices|

We are constantly asked questions about using images the right way on websites. What is image optimization, and why should I care? Image optimization is the process of compressing and reducing the image quality and file size. Right now you’re asking yourself why you’d want to reduce image quality? Mobile users. That’s why. With less [...]

My Niece is Always Online, That’s Why She Runs My Social Marketing

By |September 19th, 2016|Categories: Content Marketing, Mobile Marketing, Social Media|Tags: , , |

Although I believe there is a level of maturity finally catching up with business owners in terms of the internet, there are still some crazy thoughts out there. One I still here surprisingly often is that some pre-teen, relative of the business owner or manager is doing most of the social media posting for the [...]

It’s Hard to Compare Apples-to-Apples When You Don’t Know What An Apple Should Be

By |September 5th, 2016|Categories: Content Marketing|Tags: , |

How much does a new website cost? This is a question I am presented with from existing and prospective clients almost on a daily basis. What is frustrating about this is not that the client is asking the question – it’s just that the answer is really insignificant. If a client says, “I only have [...]

6 Ways Your Fun Center is Using Social Media Wrong

By |July 23rd, 2016|Categories: Branding, Content Marketing, Social Media|Tags: , , |

Social media is definitely one of the biggest channels that companies use to drive traffic! There’s a distinct difference between having a social media account because it’s the norm and having social media and using it to your full potential. A lot of the time fun centers and amusement parks have social media but aren’t using it to its full strength.

Say “Cheese”: Photographing Your Park or Attraction

By |May 25th, 2016|Categories: Branding, Content Marketing|Tags: , |

A great picture is a powerful way to tell a story and portray an emotion. Having a portfolio of strong images can be the most important tool in your marketing toolbox and yet the majority of amusement parks and attractions are astoundingly bereft of quality images. To resolve this issue, it only takes a bit [...]

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