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About Pete Jolicoeur

In over 7 years of experience in the digital marketing space, Pete has worked alongside worldwide brands such as Nike, Beats by Dre, Samsung, 2K Games, Cedar Fair Entertainment, Carmex, and Audemars Piguet. After several years collaborating client-side online strategies for NBA superstar LeBron James, Pete now has shifted into an agency role with WDD: Idea-Driven Marketing helping Amusement-focused clients bring more customers in through the gates. From local non-profits to worldwide branding activations, he understands that a defined strategy paired with a clear message drives success in marketing. A true connection with your customer base starts with an understanding of who your best customers are and where to find them.

3 Tips to Help You Find New Customers Through Online Search

Being found in search results is often an ambiguous goal for most businesses. It’s one of those things that you know you want to do well with, but you have no idea when you are really successful. It starts with knowing how your prospective clients find you online. First understand that if someone knows the [...]

By |2017-07-13T11:14:49-04:00July 1st, 2017|Categories: Analytics, SEO, Social Media|Tags: , , |

It’s Hard to Compare Apples-to-Apples When You Don’t Know What An Apple Should Be

How much does a new website cost? This is a question I am presented with from existing and prospective clients almost on a daily basis. What is frustrating about this is not that the client is asking the question – it’s just that the answer is really insignificant. If a client says, “I only have [...]

By |2017-07-13T11:11:41-04:00September 5th, 2016|Categories: Content Marketing|Tags: , |

6 Ways Your Fun Center is Using Social Media Wrong

Social media is definitely one of the biggest channels that companies use to drive traffic! There’s a distinct difference between having a social media account because it’s the norm and having social media and using it to your full potential. A lot of the time fun centers and amusement parks have social media but aren’t using it to its full strength.

Say “Cheese”: Photographing Your Park or Attraction

A great picture is a powerful way to tell a story and portray an emotion. Having a portfolio of strong images can be the most important tool in your marketing toolbox and yet the majority of amusement parks and attractions are astoundingly bereft of quality images. To resolve this issue, it only takes a bit [...]

By |2017-07-13T11:11:09-04:00May 25th, 2016|Categories: Branding, Content Marketing|Tags: , |