Picture it: You’re a traveller in a new city, and you just finished breakfast at your hotel. You’re a local couple looking for something new, ready to seize your Saturday. You’re a parent with a family who’s looking for fun, and you never know how to please everyone. 86% of consumers rely on the [...]
Sometimes the past is referred to as “simpler times” – and at least when it comes to advertising, selling used to be a lot more straightforward. Take a look at this quaint, catchy, and delightfully East-Coast amusement commercial from 1975: Shots of the park, an address plastered across the screen, an earworm [...]
You need to know how to make your brand’s presence on platforms like Google Maps, Facebook, Yelp, and Trip Advisor not only fertile ground for customers to make purchasing decisions – but also able to fend off negative comments/reviews before they can chew away at your reputation. The old adage is “Reputations are built by [...]
Chances are, you’ve heard of Snapchat. It’s also likely that Snapchat isn’t a platform you use yourself, meaning you might not know how your brand could benefit from having an account. Here we’re going to go over the basics of Snapchat and why you should include it in your marketing strategy. Snapchat Basics Let’s [...]
For decades, your primary way of marketing to your customers was through print, radio, and television ads. Your options were fairly simple and straightforward, and you were effective at reaching the right people. Then technology changed everything. Your offline advertising didn’t work as well. Confusion and endless questions about the best way to reach [...]
Virtual and augmented reality still may be in their infancy, but you heard it here first! Keep these realities in mind when planning for the future!
Social media is a channel that you just can’t afford to ignore when it comes to marketing. You may be disagreeing with us at this point but hear us out.
Email marketing has been around for seemingly an eternity — is there really much more to explore? Have new forms of communication like social media taken over? It may surprise you, but email marketing is still number one when it comes to effectively reaching your most loyal guests. Email use is set to reach [...]
When you hear the word e-commerce you may think of giants such as Amazon or eBay. You may think of buying things such as clothes or technology online but have you thought about implementing e-commerce on your website? Your revenue will increase! Don’t believe us? Read our case study on Mulligan’s Fun Center in [...]
Although I believe there is a level of maturity finally catching up with business owners in terms of the internet, there are still some crazy thoughts out there. One I still here surprisingly often is that some pre-teen, relative of the business owner or manager is doing most of the social media posting for the [...]