You’re a traveller in a new city, and you just finished breakfast at your hotel.
You’re a local couple looking for something new, ready to seize your Saturday.
You’re a parent with a family who’s looking for fun, and you never know how to please everyone.
86% of consumers rely on the Internet to find local businesses, so in each of these situations – you’re reaching for your phone. You’re opening Google, and then…
What do you type? The answer for most potential customers, in WDD’s over 20 years of experience working with Amusement clients, is “fun things near me.”
Potential customers don’t always know what they’re looking for, but they know they want to have fun. If fun is your product (and if you’re reading this, I bet it is), you want to be at the top of their search results – because 75% of local searchers never look past the first page.
Assuming your Google My Business (GMB) listing is in place and your business already has an SEO strategy, you’re probably doing great with the “near me” part of this common search phrase. People searching for “mini golf near me” or “water parks near me” or whatever your main attractions are will find you.
But a lot of potential customers aren’t 100% sure what kind of fun they want to have yet, so how do you steer them in your direction?
The solution is so simple it borders on stupid: Include the phrase “fun things” in your website copy.
- Refer to your attractions as “fun things”
- Talk about all the “fun things” there are to do at your location
- Write a blog about “fun things” happening with your business
By adding “fun things” to your online copy, you make it easier for fun-seekers who aren’t positive about specifics yet to make the decision to come to you. It’s an easy, two-word ticket to more ticket sales!
Enter the Blogosphere
If you Google “Fun Things Near Me” now, you’ll likely see a lot of results coming from two key sources:
- Roundup blogs about Things to do in a particular location, like “Ten Fun Things To Do in Cleveland”
- Reputation Management sites like TripAdvisor, Yelp, etc – where reviewers use the words “fun things”
When it comes to the blogs, your best bet for being featured is to find the contact info of the Blogger or Editor. Explore the site and look for a “contact us” page – or, if you especially like one writer, usually their social media handles or some other contact info is linked to blogs they write. Drop them a friendly line complimenting their work, and let them know about the “fun things” your business has to offer!
For a deeper dive into GMB and other platforms where potential customers find you, check out our Reputation Management blog here.