If Digital Marketing isn’t a priority in your budget yet, it’s time to make a change.
Actually, the time to make a change was a few years ago – but all is not lost if your marketing strategy is a few steps behind the cutting edge.
In 2018, the average company was expected to allocate 42% of their marketing budget to online channels. By 2020, that number is expected to grow to 45%.
Especially for B2C businesses in the Amusement and Family Entertainment Center industries, allocating significant resources to developing a cross-platform strategy for accessing modern consumers is a necessary survival trait.
By synthesizing content and messaging across multiple channels, and developing specific strategies for each, you can drive visitors to your site from wherever they are on the Internet – all the way to your “Buy Now” button.
Once you’ve leveraged all the available channels to drive traffic to your site, you need to make sure your site is optimized for the 2019 amusement customer. This means adopting a “Mobile First” strategy that prioritizes the most common way your customers engage with your brand: Their phones.
The Amusement industry is evolving. To keep up with the competition, businesses like yours need to adapt. Digital innovations compound exponentially each year – so the longer you wait, the further behind the competition your business becomes.
Fortunately, if you’re visiting this website and reading this, you’re already taking proactive steps toward a marketing strategy that incorporates pixel-tracking Analytics and Social Media, SEO and Google Tags, Reputation Management and Branded Content.
If some of that sounded like a foreign language, or if revolutionizing your marketing strategy sounds daunting, consider the reality that it will also revolutionize your ROI. Amusement companies’ investments in digital marketing are growing for a reason: when executed correctly, it produces undeniable results.
For the next several weeks, AmusementMarketing.com and our blog will be delving into specific actionable strategies you can use to make your business easier to find, follow, and never forget. We will be detailing how to make a lasting digital impact on your relationships with your past, present, and potential online customers.
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2019 is coming fast, but so are its opportunities.
Make sure your marketing strategy is ready to leverage them.