Why It Might Be Time You Joined Pinterest

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Pinterest Recently Just Added Video Advertising

Do you know what can happen when you combine two of the hottest marketing trends out there? Pinterest, one of the fastest growing social media apps right now has now added promoted video content to their advertising offerings.

Before we start let’s talk about the current demographics of the social media platform. There are over 100 million users that use the app each day. Of that 100 million about 85% of them are female. And did you know 60% of users actually live in the United States! Additionally, 75% of the Pinterest’s usage comes from mobile apps. And most importantly to this blog post, advertisers received almost a 30% increase in earned media when they ran campaigns on Pinterest compared to Twitter and Facebook’s Promoted Posts.

Combining the trend of video viewership, Pinterest has entered into the right market for advertising. And you should hop aboard! If you don’t already have a Pinterest account, it is time that you get one. You must have an account if you want to advertise on the site.

Taking a page from other social sites like Facebook and Instagram, video has risen to the top of the charts as the most engaging form of advertisement and posts in general. Seeing an increase of around 60% in video content this past year, it was time for Pinterest to act.

A difference in Pinterest’s approach is that videos can be any length. Data shows that people who are using the app are spending as much as 15 minutes per session. It’s an app that’s high on intent, research and discovery. What’s more is that users on Pinterest are looking for what you have to offer. Almost three quarters of the content found on the app are published from businesses.

Partners and advertisers have been asking for a way to use video ads on the app and it’s finally here. So what are you waiting for? Contact us today to get your Pinterest account set up and let’s put together an idea-driven strategy that brings in results.
By | 2017-07-27T10:54:48+00:00 October 17th, 2016|Categories: Social Media|Tags: , , , , |

About the Author:

In over 7 years of experience in the digital marketing space, Pete has worked alongside worldwide brands such as Nike, Beats by Dre, Samsung, 2K Games, Cedar Fair Entertainment, Carmex, and Audemars Piguet. After several years collaborating client-side online strategies for NBA superstar LeBron James, Pete now has shifted into an agency role with WDD: Idea-Driven Marketing helping Amusement-focused clients bring more customers in through the gates. From local non-profits to worldwide branding activations, he understands that a defined strategy paired with a clear message drives success in marketing. A true connection with your customer base starts with an understanding of who your best customers are and where to find them.
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